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Topic page for The Exchange Lab at ±±¾©Èü³µpk10 UK
±±¾©Èü³µpk10 UK topic page, a collection of The Exchange Lab articles and analysis
My Media Week: Chris Dobson
Chris Dobson, executive chairman at The Exchange Lab prepares for the company's programmatic technology launch and speaking at Spikes Asia,
Is programmatic advertising creative? No, but that's ok
Chris Dobson, the executive chairman of programmatic media marketplace The Exchange Lab, considers the rise in seminars about programmatic advertising
Programmatic buying could spawn 'real-time creative'
Creative agencies will collaborate with programmatic media buying platforms in future to create a "step change" in marketing, a panel
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